When asked to create the new spot for Aldi’s Vitaminis we immediately got excited. An animation with 8 characters seemed like an awesome case to us.

From the start we decided that all of the different characters needed to get their own personality. That way we would be able to create lovable and memorable characters that would appeal to the target audience. We gave our animators the freedom to really get the most out of those personas and that shows in the final animation.

Visual style

We wanted to create a visual style that we hadn’t done before. Therefore we’ve spent a fair amount of time in the beginning of the process to develop a nice look and feel that we felt fit the story and characters. Because the original key-visual of Aldi’s Vitaminis had a 2D background we came up with the idea of pushing that a little further and come up with a 3D style that would have the same majestical feel to it.

Besides the tv-spot there was a lot more content created to really put these stuffed animals out there. You can check out the dedicated website right here. We only created the content for the TV spot.